Introducing the Lightpaper: A New B2B Content Marketing Format for the Digital Age

What is it?

The Lightpaper is a new content marketing format that hosts your content on indexable, searchable, static pages. It is a replacement for the PDF delivery of popular B2B content marketing resources such as white papers, e-books, articles, and infographics.

The Lightpaper is built using a static site generator that allows you to bypass your content management system and create interactive, engaging, and visually stunning digital experiences.

Now you can incorporate rich features into your content in a format that provides in-depth analytics capabilities, social sharing options, and engagement, all without sacrificing the ability to easily print your resources.

Here are just a few of the features you can include in your interactive content using the Lightpaper delivery method:

  • Video
  • Images
  • Animation
  • Polls
  • Assessments
  • E-books
  • ROI calculators
  • Interactive infographics
  • More

Why do we need it?

As the landscape of devices changes for consumers, so does the opportunity for platform innovation. The pervasiveness of mobile devices (there are now more than 6 billion smartphones worldwide) has led to a need for progress in content marketing. Mobile now makes up 51 percent of email opens.* The Lightpaper provides an elegant and interactive content experience on every device.

The increased pressure on B2B marketers to prove the return on investment for content marketing is another growing problem that PDFs can’t solve. The Lightpaper offers in-depth analytics capabilities that will prepare you for your next board meeting with jaw-dropping, intuitive metrics.

Add those benefits to increased social sharing and measurement functionality, smarter forms and gates that can be placed anywhere within your content, and the ability to meet the interactive demands of today’s content marketing best practices, and you’ve got one hell of an offer on your hands.

Things can’t stay the same forever. This is what progress looks like. Welcome to the future of content delivery.

How does it work?

The magic and mystery behind the Lightpaper is our secret sauce. Here’s what you need to know about implementing the final product into your campaigns:

  • Deployment. You can easily deploy the Lightpaper within your existing campaigns with access to your Web server or on an external domain.
  • Accessibility. Everything about your content marketing infrastructure works around the Lightpaper; the only difference is that now your offer is a URL instead of a PDF.
  • Output. The final file will be a zip file with everything you need to launch your Lightpaper — HTML, JavaScript, images, CSS, etc.
  • Printability. Your Lightpaper will include a print-friendly style sheet that will allow your users to print the resource the same way they print PDFs.
  • Measurement. We will install a custom, third-party analytics combination designed for your unique needs, accessible through a dashboard or monitored and managed by The Starr Conspiracy Tech Unit.
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